Chris contributes fresh perspectives and a results-driven, approach to higher education advancement. He is a Certified Fundraising Executive (CFRE) and serves as Annual Giving Officer at Morehouse College. Previously, he served as Director of Marketing at WHEA (We Act) Inc., Associate Director and Director of Alumni Relations at Teachers College, Columbia University; and Manager of Alumni Relations at Queens College and Project Director for the College Foundation. Chris covered the tech boom/bust period of the early 2000s as a finance reporter for Electronic Buyers' News--and has written for Hermes (the alumni magazine of Columbia Business School), and Teachers College (Columbia) Today. In 2015, he developed a crowdfunding site and split-testing strategy for alumni fundraising—a project which became the subject of his doctoral dissertation. He holds a Bachelor of Science in Communication Campaign Planning & Evaluation from Cornell University, a Master of Arts in Economics from City College (CUNY), and a Doctor of Education from St. John Fisher College. Chris was a speaker at the HOPE Global Conference in Spring 2017 and was selected to participate in the Georgia Independent College Association (GICA) Higher Education Leadership Development Program in Summer 2017. He joined the Business Intelligence Board of Chief Learning Officer magazine in Spring 2018 and now serves as Associate Vice President for Talent Management with the American Marketing Association (NJ). His ears often feature perched accoutrements--as pictured here.
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Chris holds a Bachelor of Science in Communication Campaign Planning & Evaluation from Cornell University, a Master of Arts in Economics from City College (CUNY), and a Doctor of Education from St. John Fisher College. Chris was inducted into the Omicron Delta Epsilon Economics Honor Society in 2006 and, more recently, earned a competitively-awarded graduate assistantship – providing tuition forgiveness – from St. John. He received the 2016 St. John College Service Award for Executive Leadership and was selected to address his classmates at Commencement 2016.
Earned a competitively awarded assistanship, providing tuition forgiveness. Received the 2016 St. John College Service Award for Executive Leadership. Selected to give the student address to classmates at doctoral commencement in 2016.
Selected for ODE on the basis of academic performance in economics
Earned academic scholarships from Newsday and the New York State Board of Regents. Served as the only paid, student writer at the Cornell Chronicle, the college's faculty newspaper.
Develop and implement strategies to engage alumni, donors, and friends of the College through signature events, specialized alumni programming, and campaign promotion. Manage department budget, alumni benefits programs, and donor cultivation events in key cities nationwide. Lead a team of three.
Promoted twice within 18 months; appointed to head alumni relations; named to serve on the Senior Cabinet of Development & External Affairs
Wrote, designed, and edited publications for small-to-mid-size non-profit organizations; products included grant proposals, annual reports, brochures, newsletters, white papers, and business plans.
Developed marketing strategy and deliverables, including website, newsletters, articles, white papers, testimony, grant proposals, letters of inquiry, speeches, press releases, and reports. Cultivated relationships with journalists, broadcasters, board members, donors, elected officials, foundation directors, and other stakeholders.
Designed career development strategies and provided counseling to dislocated workers. Evaluated applicants seeking federal funding for college and vocational training under the Workforce Investment Act.
Covered the technology industry, acquisitions, and quarterly earnings for a national trade publication serving the electronics industry. Researched and analyzed component manufacturers AVX, Kemet, and Vishay for an internal report on the capacitor shortage of 2000.
Christopher Greaves has served as Manager of the Office of Alumni Relations and Project Director for Alumni Relations at the college foundation—managing a $300,000 annual budget—since 2009. At Queens, Chris has grown Homecoming into the largest annual event for alumni – increasing participation more than fivefold, from fewer than 100 registered guests in 2005-2009 to over 600 registered guests in 2014. (Chris tripled attendance to 300 guests on his first attempt in 2010.) Chris played the lead role in developing the program, design, marketing, and outreach strategies for that event. He was the driving force behind the creation of the Queens College alumni directory in 2013—and, over the past two years, has spearheaded the development of programs and digital strategies for engaging recent graduates.
In 2012, Chris was named to serve on an internal committee – associated with the John N. Gardner Institute for Excellence in Undergraduate Education – tasked with developing student retention strategies. In 2013, he was named to co-chair a Strategic Plan Subcommittee charged with designing a framework to recognize staff and faculty talent. Chris has served as the alumni liaison to the college’s global education initiative for the past five years and, in 2011, was selected to join a delegation of faculty members conducting research in China. He served on the Board of Directors of the Student Services Corporation, the Faculty Student Disciplinary Committee, and the College Outcomes Assessment Committee of Queens College--a group tasked with fostering progress in outcomes assessment and advocating and distributing "best practices" at the college.